Seminar “Brand in the Marketplace”: A complete strategy from experts
Explore the invaluable video series from the “Brand in the Marketplace” seminar, a program produced by HTV9 within the framework of Made by Vietnam Day 2025. This is an indispensable resource for businesses seeking a comprehensive strategic roadmap to build and develop sustainable brands, with insights from leading experts in Creativity, Legal, and Communication.
The journey to building a strong brand requires a harmonious combination of solid legal foundations, innovative creative thinking, and effective communication strategies. Join us as we delve into each aspect through the 4 core content sections below.
Part 1: Overview of Brand Building in the Marketplace
The opening video provides a panoramic view of the brand battle in the modern context. Experts will discuss to answer the core question: “What makes a resilient brand?”. This content will help you shape your strategic thinking, understanding that a brand is not just a logo, but a combination of positioning capability, the power to differentiate, and the ability to maintain connection with the market.
▶️ Watch Part 1 video: Brand Building Overview
Part 2: The Legal “Shield” – Intellectual Property Protection Strategy
The legal factor is the vital foundation of every brand. In this section, Intellectual Property Management expert Nguyen Thi Tuyet Nhung will share three strategic steps to protect intellectual property: identification, timely establishment of rights, and value exploitation from that asset. Through real-world examples such as the failure of “Fat Cat” and the success of KFC, you will gain the necessary knowledge to avoid regrettable risks and build a solid foundation for your business.
▶️ Watch Part 2 video: Intellectual Property Protection
Part 3: The Creative Weapon – Creating a Distinctive Brand Identity
Once you have the legal “shield,” how can your brand truly shine? Creative Director Nguyen Bao Anh Duy will lead you into the world of breakthrough creativity. From transforming a plastic chair into inspiration for Gutafe, leveraging “paper money” culture for Momo, to creating “movement” for Giao Hang Tiet Kiem, this video demonstrates that differentiation is the most powerful weapon to create a unique identity for your brand.
▶️ Watch Part 3 video: Creative Brand Identity
Part 4: Optimizing Communication – Connecting Brands with Customers
Finally, how can the brand story reach the public most effectively? Ms. Do Thi Bich Le from Focus Media will address this challenge. The video analyzes the challenges of modern communication such as “information overload” and offers breakthrough technological solutions: from personalizing content with Big Data to optimizing touchpoints in elevators and measuring effectiveness with AI. These are smart tactics to help you optimize your budget and build a sustainable multi-channel communication ecosystem.
▶️ Watch Part 4 video: Communication Optimization
By following all 4 parts of the seminar, you will gain a comprehensive and in-depth understanding of the process of building a successful brand in today’s competitive business environment.