The Made by Vietnam Day 2026 event series, themed “Vietnamese Brand Impression 2026 – Igniting Resilience,” concluded with great success, bringing together numerous reputable enterprises and promising young brands. The event not only honored pioneering Vietnamese brands but also created a solid launching pad for The Future Brand awards.
1. Overview of the “Made by Vietnam Day 2026” Event Series
The Made by Vietnam Day 2026 program is a flagship event organized by Ho Chi Minh City Television (HTV) in collaboration with leading agencies and industry associations, taking place from August 7 to August 8, 2026, across two main venues:
HTV Theater: No. 14 Dinh Tien Hoang Street, Sai Gon Ward, Ho Chi Minh City.
WTC EXPO: A19 Hung Vuong Street, Binh Duong Ward.
The entire event was broadcast live and covered across major media channels, including HTV1, HTV9, HTVM, as well as prestigious digital platforms.
The event aimed to celebrate the spirit of innovation, affirm market competitiveness, and elevate the value of Vietnamese products. During the event, several prominent brands were honored, such as Mena Gourmet and Laura Coffee (a brand founded by actress and singer Nhat Kim Anh), demonstrating consumer trust and the strong breakthrough of Vietnamese businesses in the new era.
2. Highlights of “The Future Brand” Award Ceremony in the Video
One of the most exciting highlights of the award night was the “Consolation Prize – The Future Brand (Shaping Vietnamese Brands)” category.
In a dignified atmosphere at the HTV Theater stage, representatives of the Organizers and the Appraisal Council – Mr. Do Phuoc Tong (Chairman of the Ho Chi Minh City Association of Mechanical and Electrical Enterprises – HAMEE) – presented flowers, commemorative trophies, and certificates of merit to outstanding brands.
The video captured the proud moment when promising young brands, such as Nhe Xanh and Dr.Natro, were officially called to the stage. This award is a well-deserved recognition for their continuous efforts in technological innovation, product quality improvement, and strategic brand building.
3. Appraisal Council Spotlight: Ms. Nguyen Thi Tuyet Nhung
Behind the success and transparency of The Future Brand award is the crucial contribution of the Appraisal Council – experts with deep industry knowledge and expertise.
On the official event poster, the Organizers proudly introduce:
APPRAISAL COUNCIL SPOTLIGHT: MS. NGUYEN THI TUYET NHUNG
Full Name: Ms. Nguyen Thi Tuyet Nhung
Professional Title: In charge of Intellectual Property Asset Management Projects – Center for Service Development and Science & Technology Infrastructure Exploitation (CSID).
Role at the Event: Member of the Appraisal Council for The Future Brand award.
With a solid foundation in intellectual property management and science & technology infrastructure exploitation, Ms. Nguyen Thi Tuyet Nhung and fellow Appraisal Council members established rigorous, impartial evaluation criteria. The guidance of these experts not only ensures the award’s prestige but also helps Vietnamese enterprises protect their brand identity and optimize intellectual property assets for confident global expansion.
Ms. Nguyen Thi Tuyet Nhung, Founder of Cozula, Signs Cooperation Agreement with HUIT
On May 15, 2026, Ms. Nguyen Thi Tuyet Nhung, Founder of the Intellectual Property Management Project Cozula, officially represented Cozula in signing a Memorandum of Understanding (MOU) with Ho Chi Minh City University of Industry and Trade (HUIT) during the HUIT Startup Competition 2026 – City Level Program.
Cozula Signs Strategic MOU With Ho Chi Minh City University Of Industry And Trade (HUIT)
The signing ceremony marked an important milestone in strengthening collaboration between academia and industry to foster innovation, entrepreneurship, technology commercialization, and intellectual property development for students and startup projects.
Cozula Signs Strategic MOU With Ho Chi Minh City University Of Industry And Trade (HUIT)
Highlights of Cozula’s Sponsorship Program
1. The package includes:
Patent registration support;
Trademark registration support;
Copyright registration support.
Each project receives access to an IP package valued at approximately VND 40 million, with Cozula sponsoring VND 30 million, equivalent to 75% of the total service value.
The program is expected to support:
09 outstanding startup projects;
Total market-equivalent service value: VND 360 million;
Total sponsorship value from Cozula: VND 270 million.
In addition, Ms. Nguyen Thi Tuyet Nhung will participate as an Intellectual Property mentor, providing training, consulting, and strategic guidance on IP protection and commercialization for startup teams within the HUIT innovation ecosystem.
Cozula – Turning Innovation into Valuable Intellectual Assets.
(HTV) – A scientific seminar co-organized by the Center for Science and Technology Infrastructure Exploitation and Service Development (CSID) and NANO NSG in Ho Chi Minh City introduced groundbreaking applications of nanotechnology in high-tech agriculture. These solutions contribute to improving productivity, ensuring value chain transparency, and moving toward sustainable development.
Overview of the scientific seminar attracting significant interest from experts and businesses
On the morning of April 11, in Ho Chi Minh City, CSID collaborated with NANO NSG Solutions Joint Stock Company to hold a seminar titled “Nano Solutions for Green Agriculture – Creating Value for the Future.” The event drew the participation of scientists, experts, businesses, and representatives from farms and cooperatives across the Southern region.
The event gathered numerous scientists, experts, and agricultural production representatives
In the context of agriculture facing challenges such as climate change, the pressure to improve productivity and quality, and the requirement for sustainable growth, the seminar was organized to introduce practical nanotechnology solutions. It also aimed to foster connections between the scientific community and businesses to enhance the value of agricultural production.
Lively discussion atmosphere at the seminar with multi-dimensional perspectives
During the opening speech, Mr. Huynh Van Tung (MSc) – Director of CSID, emphasized the role of nanotechnology in opening new approaches for high-tech agriculture. These technologies help optimize farming efficiency and increase product value, providing a foundation for building a green and sustainable agricultural ecosystem in the future.
The program opens a forum for connecting scientific research with production practice
At the seminar, experts presented in-depth insights into the application of nanotechnology in production. Dr. Pham Thi Hong Phuong – Lecturer at the Industrial University of Ho Chi Minh City and Head of the ECOTECHFEST Vietnam community, provided an overview of nanotechnology and its potential in high-tech agriculture, setting the stage for further specialized topics.
Introductory material for PECO NANO photosynthesis-enhancing product
Notably, the presentation by Engineer Ngo Van Hai – R&D Director of NANO NSG, clarified the effectiveness of Nano TiO₂ in enhancing photosynthesis and crop yields. According to the report, this solution helps plants utilize light more efficiently, improves adaptability to adverse conditions, and supports growth processes.
Besides technical factors, the seminar also touched upon management and commercialization. Ms. Nguyen Thi Tuyet Nhung – an Intellectual Property expert from CSID, discussed turning nanotechnology into valuable assets for farm operations. Meanwhile, Mr. Pham Van Quân – Director of Checkee Technology JSC, presented traceability solutions for nano-products in high-tech agriculture to improve transparency and market trust.
Presentations focused on solutions to enhance production efficiency and agricultural value
From a business perspective, Mr. Nguyen Phi Long – Business Development Director of NANO NSG, introduced nano-products currently being applied in production and moderated a session sharing experiences from customers who have directly tested and implemented these solutions.
Networking activities open up cooperation opportunities for all participants
The program also included a Q&A and consultancy session, allowing delegates to discuss directly with experts about the mechanisms of Nano TiO₂, application efficiency on specific crop groups, implementation processes, and future cooperation opportunities.
Product display area for PECO NANO, DURIA, and support linesClose-up of authentic PECO NANO products from NSG Global Corporation
The seminar, scaled for approximately 25 guests, focused on scientists, farm owners, and cooperatives in the South, aiming to transfer solutions, build a customer ecosystem, and promote specific partnership opportunities.
The seminar concluded with high expectations for promoting science and technology in production
Closing the program, the Organizing Committee opened a registration for trials and partnership networking, creating conditions for units to work directly with solution providers to promote the effective and sustainable application of nanotechnology in agriculture.
COZULA is Honored to be a Co-Sponsor for Agritech Innovation 2026
Recently, COZULA – an Intellectual Property Management Consulting and Training Unit, was honored to participate as a “Co-Sponsor” for the High-Tech Agricultural Innovation Startup Competition – Agritech Innovation 2026. This is a prestigious innovation playground directed by the Ho Chi Minh City People’s Committee and organized by the Agricultural High-Tech Park Management Board (AHTP).
COZULA is Honored to be a Co-Sponsor for Agritech Innovation 2026
Accompanying this year’s competition, COZULA hopes to empower Agritech startups, helping young enterprises raise awareness and build a solid foundation to protect their “golden assets” – which are intellectual properties such as patents, technologies, and trademarks.
At the Appreciation Ceremony, COZULA’s representative was honored to receive a Thank You Letter from Mr. Pham Dinh Dung – Head of the Competition Organizing Committee, for the practical contributions. COZULA is committed to continuing to stand by the startup ecosystem, wishing Agritech Innovation 2026 a resounding success and discovering the most outstanding projects!
COZULA is Honored to be a Co-Sponsor for Agritech Innovation 2026
How can high-tech solutions move beyond theory and become real ‘assets’ that drive productivity for your farm? Join us as we uncover the answers at our exclusive scientific seminar on Nano-solutions in agriculture. This is more than just a tech update—it is a unique opportunity for farmers and businesses to connect directly, explore the latest $TiO_2$ innovations, and build a breakthrough roadmap for clean, high-value produce.
NANO SOLUTIONS FOR GREEN AGRICULTURE CREATING VALUE FOR THE FUTURE
Time: 8:30 AM – 11:30 AM
Saturday April 11, 2026
Venue: INNOVATION ACTIVITY ROOM
Headquarters: 1196, 3/2 Street, Binh Thoi Ward, Ho Chi Minh City.
Opening Ceremony – Program Introduction MSc. Huynh Van Tung – Director of CSID
09:05 – 09:25
Overview of Nano Technology and its Applications in High-Tech Agriculture Dr. Pham Thi Hong Phuong – Lecturer at Industrial University of Ho Chi Minh City
09:25 – 09:45
Application of Nano TiO2 in Enhancing Photosynthesis and Increasing Crop Yield Eng. Ngo Van Hai – R&D Director
09:45 – 10:00
Nano Applications for Farms: How to Turn Technology into Valuable Assets Mrs. Tuyet Nhung – Intellectual Property Expert, CSID
10:00 – 10:15
Implementing Traceability for Nano Products in Agriculture Mr. Pham Van Quan – Director of Checkee Technology JSC
10:15 – 10:30
Practical Application of Nano Products in Agriculture Mr. Nguyen Phi Long – Business Development Director, NSG
10:30 – 10:50
Customer Success Stories & Feedback Moderated by Mr. Nguyen Phi Long
Increasing the application of new technology throughout the entire food value chain will help improve product quality, reduce losses, and optimize production, thereby creating a foundation for building a national brand and expanding international markets for Vietnamese agricultural products.
Forum to Promote Innovation in the Southern Food Industry
On the afternoon of October 14, a workshop was held in TP.HCM with the theme “Building a strong science – technology and innovation ecosystem: Opportunities and challenges for innovative startups in the Southern region in the food sector.”
The event was organized by the Center for Service Development and Exploitation of Science and Technology Infrastructure (under the Ministry of Science and Technology) in coordination with relevant agencies, aiming to create a forum connecting managers, experts, institutes, universities, and organizations in the food sector.
Innovation: The Key to Conquering Markets
Speaking at the event, Mr. Huỳnh Văn Tùng – Director of the Center for Service Development and Exploitation of Science and Technology Infrastructure – emphasized that research, innovation, and business development are crucial steps towards building a more effective science and technology ecosystem in the South, especially in the food sector.
“Innovation is becoming the core driver that helps businesses improve productivity, product quality, and competitiveness. For the food industry, applying technology in production, processing, and distribution helps create safe, environmentally friendly products and opens up opportunities to conquer demanding international markets,” said Mr. Tùng.
Sharing further, Dr. Phạm Thị Hồng Phượng – a senior advisor at the Innovation Center, Industrial University of Ho Chi Minh City (IUH) – stated this is an essential direction to increase business competitiveness, build consumer trust, and promote digital transformation and sustainable development in the food industry.
“It is necessary to soon establish a specialized food-technology incubation center, strengthen the connection between businesses and research institutes in technology transfer activities, and provide financial, technical, and human resource support for small and medium-sized enterprises when implementing traceability systems,” Mrs. Phượng expressed.
Breakthrough Solutions for Science and Technology Infrastructure
Meanwhile, proposing a series of solutions to effectively exploit the science and technology infrastructure in the Southern region, Mr. Huỳnh Văn Tùng suggested:
Building a regional map of science and technology infrastructure, integrating data on equipment and expertise.
Planning specialized infrastructure clusters such as:
Biotechnology and agriculture (Cần Thơ, Đồng Tháp, Tây Ninh).
Digital technology and AI (TP.HCM, Đồng Nai).
New materials and clean energy (Lâm Đồng, Đồng Nai…).
Establishing a regional infrastructure exploitation coordination center, under the Ministry of Science and Technology or through a public-private partnership (PPP) model.
In addition to presentations, the workshop also focused on in-depth discussions about the current situation and challenges in developing the innovation ecosystem…
According to experts, applying new technology throughout the entire food value chain will help improve product quality, reduce losses, and optimize production, which in turn creates a basis for building a national brand and expanding international markets for Vietnamese agricultural products.
The connection between the State – institutes/universities – businesses – investors, along with flexible mechanisms, suitable policies, and synchronous support infrastructure, will be the key to unlocking potential and developing an innovative startup ecosystem.
In TP.HCM, experts, scientists, and businesses shared experiences and proposed solutions to promote the innovation ecosystem in the food sector, aiming for sustainable development, enhancing competitiveness, and the value of Vietnamese products on the international market.
On the afternoon of October 14, in TP.HCM, the Trung tâm Phát triển Dịch vụ và Khai thác Hạ tầng Khoa học và Công nghệ (CSID) under the Bộ Khoa học và Công nghệ, in collaboration with related units, organized a specialized workshop on “Building a strong science – technology and innovation ecosystem: Opportunities and challenges for innovative startups in the Southern region in the food sector”.
An important forum connecting multiple parties
The event attracted the participation of representatives from the Hội Sáng chế Việt Nam, units under the Bộ KH&CN, research institutes, universities, science and technology enterprises, and many innovative startup support organizations. The workshop is considered an important forum to connect managers – experts – investors – businesses, creating a bridge for technology transfer, product commercialization, and enhancing the efficiency of scientific application in the food industry.
Experts and businesses share content related to the theme of innovation. Photo: N.TRÍ
Solutions to remove science and technology infrastructure bottlenecks
Speaking at the event, Mr. Huỳnh Văn Tùng, Director of the CSID Center, emphasized that innovation is becoming the central driving force of the knowledge economy, helping businesses increase productivity, quality, and competitiveness.
“For the food industry, applying technology in production, processing, and distribution not only ensures safety and sustainability but also helps Vietnamese businesses conquer demanding international markets,” said Mr. Tùng.
At the workshop, experts focused on discussing solutions to remove infrastructure bottlenecks in science and technology to support innovation in the food industry. Mr. Huỳnh Văn Tùng proposed developing a regional map of science and technology infrastructure, integrating data on equipment, human resources, and operational capacity to optimize exploitation and avoid investment duplication.
According to him, it is necessary to plan specialized infrastructure clusters in key localities:
Biotechnology and agriculture: Cần Thơ, Đồng Tháp, Tây Ninh.
Digital technology and artificial intelligence: TP.HCM, Đồng Nai.
New materials and clean energy: Lâm Đồng, and Bình Dương.
At the same time, a Regional Infrastructure Exploitation Coordination Center should be established, possibly under the Bộ KH&CN or operating under a public-private partnership (PPP) model.
In addition, he proposed establishing a maintenance and development fund for regional science and technology infrastructure, allocating 10-15% of service revenue, along with preferential policies on tax, credit, and financial support for innovative startups in the food sector.
The application of new regulations in Nghị định 180/2025/NĐ-CP and Nghị quyết 193/2025/QH15 will be an important legal foundation for realizing public-private partnership models in science and technology infrastructure development.
Dr. Phạm Thị Hồng Phượng – senior advisor at the IUH Innovation Center, Head of the Ecotech Community – Techfest Việt Nam. Photo: Minh Khuê
Application of new technology and traceability
One of the key topics at the workshop was the application of new technology in the food value chain. Mrs. Phạm Thị Hồng Phượng – senior advisor at the Innovation Center (Industrial University of Ho Chi Minh City), Head of the Ecotech Community – Techfest Việt Nam, argued that traceability technology is a core element for building consumer trust and enhancing brand value.
According to Mrs. Phượng, strengthening traceability not only helps to make the production and distribution process transparent but also creates an advantage for Vietnamese enterprises when participating in global supply chains. She recommended establishing a specialized food technology incubation center, connecting businesses and research institutes closely, to support technology transfer, technical consulting, and human resource training for small and medium-sized enterprises.
In addition, she proposed making innovation and traceability a criterion for evaluating business capacity, helping to motivate enterprises to invest in technology, improve product quality, reduce losses, and optimize production.
Challenges and multi-party coordination
During the panel discussion, leading experts such as Dr. Nguyễn Thị Hồng Minh – Chairwoman of the AFT (Association of Food Transparency) and Mr. Nguyễn Mạnh Cường – Deputy Secretary-General of the Vietnam Automation Association, analyzed the barriers for innovative startups in accessing capital, intellectual property protection, and quality standards.
The experts agreed that developing an innovation ecosystem in the food sector requires close coordination between the State – institutes – universities – businesses – investors. Policy mechanisms need to be flexible, transparent, encourage multi-disciplinary cooperation, and create favorable conditions for businesses to commercialize research results.
Mr. Huỳnh Văn Tùng – Director of the CSID Center speaking at the event. Photo: Minh Khuê.
“A sustainable innovation ecosystem must have the companionship of both the public and private sectors, where the State plays a role in creating, orienting, and ensuring a favorable legal environment, while businesses are the center of creation and product innovation.”
– Mr. Nguyễn Mạnh Cường
Message and Future Direction
The workshop concluded with a unified message: innovation must become the foundation for the sustainable development of Vietnam’s food industry. The application of new technologies in production, management, and commercialization will help increase added value, ensure food safety, and expand export markets.
The delegates argued that when the innovation ecosystem is comprehensively formed, with close links between managers – scientists – businesses – investors, the Southern region can fully become the country’s center for food technology and innovation, making a significant contribution to the strategy of elevating the brand of Vietnamese agricultural products on the international market.
Seminar “Brand in the Marketplace”: A complete strategy from experts
Explore the invaluable video series from the “Brand in the Marketplace” seminar, a program produced by HTV9 within the framework of Made by Vietnam Day 2025. This is an indispensable resource for businesses seeking a comprehensive strategic roadmap to build and develop sustainable brands, with insights from leading experts in Creativity, Legal, and Communication.
The program was produced by HTV9, taking place on August 8, 2025, in Ho Chi Minh City.
The journey to building a strong brand requires a harmonious combination of solid legal foundations, innovative creative thinking, and effective communication strategies. Join us as we delve into each aspect through the 4 core content sections below.
Part 1: Overview of Brand Building in the Marketplace
The opening video provides a panoramic view of the brand battle in the modern context. Experts will discuss to answer the core question: “What makes a resilient brand?”. This content will help you shape your strategic thinking, understanding that a brand is not just a logo, but a combination of positioning capability, the power to differentiate, and the ability to maintain connection with the market.
Part 2: The Legal “Shield” – Intellectual Property Protection Strategy
The legal factor is the vital foundation of every brand. In this section, Intellectual Property Management expert Nguyen Thi Tuyet Nhung will share three strategic steps to protect intellectual property: identification, timely establishment of rights, and value exploitation from that asset. Through real-world examples such as the failure of “Fat Cat” and the success of KFC, you will gain the necessary knowledge to avoid regrettable risks and build a solid foundation for your business.
Part 3: The Creative Weapon – Creating a Distinctive Brand Identity
Once you have the legal “shield,” how can your brand truly shine? Creative Director Nguyen Bao Anh Duy will lead you into the world of breakthrough creativity. From transforming a plastic chair into inspiration for Gutafe, leveraging “paper money” culture for Momo, to creating “movement” for Giao Hang Tiet Kiem, this video demonstrates that differentiation is the most powerful weapon to create a unique identity for your brand.
Part 4: Optimizing Communication – Connecting Brands with Customers
Finally, how can the brand story reach the public most effectively? Ms. Do Thi Bich Le from Focus Media will address this challenge. The video analyzes the challenges of modern communication such as “information overload” and offers breakthrough technological solutions: from personalizing content with Big Data to optimizing touchpoints in elevators and measuring effectiveness with AI. These are smart tactics to help you optimize your budget and build a sustainable multi-channel communication ecosystem.
By following all 4 parts of the seminar, you will gain a comprehensive and in-depth understanding of the process of building a successful brand in today’s competitive business environment.
On the morning of April 9, 2025, the Center for Service Development and Exploitation of Science and Technology Infrastructure (CSID), the Office of the Ministry of Science and Technology (MOST), in coordination with the Hoi Sang Che Viet Nam (Vietnam Invention Association) and the Van Phong Cuc SHTT tai TP.HCM (Intellectual Property Office Branch in Ho Chi Minh City), organized the Launching Ceremony for the “Consultation Month on Intellectual Property, Innovation, and Startups for Sustainable Development.”
The program aims to celebrate World Intellectual Property Day (April 26) and Viet Nam Science and Technology Day (May 18), taking place from April to June 2025.
In 2025, WIPO announced the theme for World Intellectual Property Day as “Intellectual Property and Music: Feel the beat of IP.” World Intellectual Property Day 2025 is an opportunity to honor the contributions of creators, inventors, and entrepreneurs who have pushed the boundaries of creativity and innovation to create musical works that connect the public, evoke emotions, guide change, and inspire a more innovative future.
Mr. Huynh Van Tung – Director of CSID Center shared at the ceremony
Mr. Huynh Van Tung – Director of CSID Center shared at the ceremony: The application of Science and Technology (S&T) and Intellectual Property Management is a crucial factor in enhancing the competitiveness of Vietnamese enterprises in the international market. Vietnamese companies can leverage technology to create unique products and services, thereby expanding and penetrating international markets. The application of S&T in the era of the 4.0 revolution not only facilitates sustainable economic development but also creates growth and development opportunities for both businesses and the nation. Job creation, strengthening production capacity, and improving quality of life are important benefits brought by S&T.
Dr. Bui Van Quyen – President of the Hoi Sang Che Viet Nam, stated that the program will be an opportunity for individuals, businesses, startups, inventors, universities, research institutes… to better understand the field of patents and intellectual property in Viet Nam
Sharing at the launch event, Dr. Bui Van Quyen – President of the Hoi Sang Che Viet Nam, stated that the program will be an opportunity for individuals, businesses, startups, inventors, universities, research institutes… to better understand the field of patents and intellectual property in Viet Nam. Inventions must be applied to serve production and life; bringing inventions into practical application requires implementing multiple solutions synchronously. Furthermore, it involves building innovative startup ecosystems within universities, encouraging and supporting research institutes and universities to establish enterprises to exploit intellectual property rights, shortening the process of applying research 1 results into production and business.
Specifically, the program “Consultation Month on Patents, Intellectual Property, and Innovation for Sustainable Development for Our Common Future” will take place weekly from Monday to Friday, at the Center for Service Development and Exploitation of Science and Technology Infrastructure (No. 31 Han Thuyen, Quan 1, TP. Ho Chi Minh; 1196 Duong 3 Thang 2, Phuong 8, Quan 11, TP. Ho Chi Minh).
This is the second year the Launching Ceremony has been marked as an important step in raising awareness and supporting the community regarding intellectual property, innovation, and startups.
Second Year Launching the Consultation Month on Intellectual Property and Innovation
Contact Information:
Center for Service Development and Exploitation of Science and Technology Infrastructure (CSID)
Phone: 0906316450 Ms. Tuyet Nhung – Consultant and Trainer on Intellectual Property Management
Address: 1196 3 Thang 2 Street, Ward 8, District 11, Ho Chi Minh City Email: nhungnaba@gmail.com – www.csid.com.vn
Vietnam Invention Association (31 Han Thuyen Street, District 1, Ho Chi Minh City); Email: hoisangche@gmail.com;
Phone: 0353.224466 – Tran Thi Ngoc, Chief of Office of the Invention Association.
On October 18, 2024, at the Toan Thinh Conference and Wedding Center, the Department of Science and Technology of Soc Trang province organized a training workshop on “Identifying Intellectual Property in Business Innovation Activities”. The conference was attended by 60 delegates from relevant departments and agencies; districts, towns, and cities; businesses, cooperatives, and business households in the province.
The conference was attended by Mr. Duong Vinh Hao – Deputy Director of the Department of Science and Technology of Soc Trang province, and Ms. Nguyen Thi Tuyet Nhung, Project Manager of Intellectual Property Management – Center for Service Development and Exploitation of Science and Technology Infrastructure under the Ministry of Science and Technology Office.
Ms. Nguyen Thi Tuyet Nhung, Project Manager of Intellectual Property Management – Center for Service Development and Exploitation of Science and Technology Infrastructure, presented a report at the conference.
At the conference, the delegates listened to reports on the following topics: Overview of improving the efficiency of intellectual property management; the importance of intellectual property management; and methods of exploiting intellectual property. In addition, the conference also included consulting activities, including: Consulting on the valuation of intellectual property before calling for capital; Consulting, supporting connection, introduction, and commercialization of products for businesses, cooperatives, and business households in the province.
Training Workshop on “Identifying Intellectual Property in Business Innovation Activities”
The current globalization process is strongly impacting the development of businesses. Along with the increasing emergence of competitors, new technologies, stricter legal requirements, as well as increasing demands from consumers, in order to survive and develop, businesses must constantly innovate processes, apply modern technologies to production and business, select and develop new ideas to create optimal values. The results of this innovation process will create intellectual property assets that increase satisfaction, meet the needs of customers and consumers, increase revenue, profits, reduce costs, help businesses achieve new competitive advantages and attract funding resources from partners.
Intellectual property is a type of asset belonging to the group of intangible assets; in many cases, intellectual property is worth much more than tangible assets. Intellectual property is an extremely important, decisive, and valuable asset for businesses, creating motivation to build competitive advantages, create differentiation, and achieve sustainable development. Therefore, a good intellectual property management strategy is a requirement that businesses need to have to ensure advantages in intellectual property rights, and is also a factor to ensure conditions for the development of innovation activities in businesses, creating value and driving force for sustainable development for businesses.
Identifying intellectual property in business innovation activities aims to promote production and development, contribute to building brand value, create competitive advantages, promote commercial activities, and increase revenue.
